John Adams Thayer

Self-made millionaire, publisher of Everybody’s Magazine and from 1911-14, and owner/publisher of  Smart Set magazine, was also present at the fundraiser. Under his successors H. L Mencken and George Jean Nathan, Smart Set would be among the first periodicals to publish Fitzgerald’s fiction.

“I wish, in my office as dramatic critic, personally to congratulate you…you have a decidedly uncommon gift for light dialogue… keep the dramatic form. You will do things.” Fitzgerald claimed that he did not know This Side of Paradise was a flapper book until Nathan told him it was. 

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